A search engine algorithm is a unique formula that determines how the websites are sorted in the search engine results page. It’s a trademark of each search engine, therefore, it’s kept secret.
The algorithm is a mixture of various ranking factors. You will find many articles dealing with the “real” Google ranking factors. The truth is that even when you know what the factors are, you don’t know their exact weights.
The most important ranking factor of all search engines should be the relevancy. The main goal of search engines is to find what the internet user is looking for.
When it comes to Google, the major ranking factors are:
- Website/content relevancy
- Strength and relevancy of backlinks
Some of the other very important ranking factors are:
- Mobile optimization
- Content structure and optimization
- Page speed
- Social signals
- Overall domain authority